“Why does a cup of coffee cost more at a trendy cafe than it does at the corner diner or when brewed at home?” “What do people really value?”. Pine & Gilmore (1999) have a lot tell on these subjects…
I keep on reading further how to stage a really memorable experience & activate creative assets through cultural resources. Sounds exciting?! 😉 Then, I highly reccomend the following books:
Wish Everyone a Fruitful week!