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Campus Helsingborg Conference: Tourism 2.0. Innovation and Expereince

Hej Everyone,

The ones who has missed, though can be also interested in a small update .):

Last week we:the second year MSc in Service Management Tourism hold a very interesting conference on Innovation & Expereince. We were able to present our Consultancy reports that we worked throughout the last course, with the following topics:

  • Exchange Students: an underserved market for tourism?
  • Changing the queuing experience within amusement parks.
  • Expereince value, intimacy and authenticity in the Visit Helsingborg Greeters free guided tours.
  • What constitutes the meaningful expereince according to visitors of an open-air museum? The case of the Fredriksdal Open Air Museum.
  • The value of Tourist Information Center: the case of Klippan TIC.

Together with this it was great to have two guest speakers: from Sofiero: “Sweden’s most beautiful place and park” and WeAdventure company, that is situated just in the MindPark and open for creative and energetic students from Lund University :). You can check their website and see if you can have some innovative ideas to share with them. What they do?! you wonder… They suggest to “Unlock the Nordic Outdoors” & offer “Only the best” adventures:



Sofiero: Same Place – New Experience

Last, but not least we had one of the most tasty Fikas 🙂 with lots of home made pastries and mingling!

“Home made” Fika

     I hope the next year Conference will be as good as this one in terms of value creation and inspiration!

Wish everyone a fruitful week!

Mvh, Anna

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